ManTalk Audience
Mantalk is an alternative to sports and news talk radio, a talk show to inspire men in the lessons of integrity, strength and compassion, pride in the expression of feelings, challenging masculine stereotypes, and supporting and holding one another accountable
What kind of man listens to ManTalk? They're a diverse lot, and in fact, our intended audience includes women as well as men.
Statistical data of intended audience *
Men and Women, Age 35 - 55
Gender, Income, and Education
- 59% of the targeted audience is men.
- 41% of the targeted audience is women
- Average salary is $50, 848.00
- 59% are college educated.
- Our audience's average annual expenditure of $48,785.00
Home
- 73% are homeowners
- 60% still having mortgages
- $14,670.00 spent on housing
- $999.00 on telephone charges
- $2,763.00 on Utilities, fuels, and public services
Food
- $6,273.00 on food
- $3,443.00 for home use
- $2,829.00 away from home
Automotive
- They have 2.4 automobiles
- $1,487.00 spent on gasoline and oil
- When purchasing a vehicle, they spend $4,175.00 (net out only)
- $2,540.00 on used cars and trucks
- They spend $2,672.00 on vehicle expenses such as insurance/leases/maintenance & finance charges
Apparel
- $2,279.00 is spent on apparel & services
- $453.00 is spent on men 16 and over
- $857.00 is spent on women and girls
- $620.00 spent on women 16 and over
Health
- $1,987.00 spent on Health Care
- $824.00 spent on Health Insurance
- $527.00 spent on medical services
Entertainment
- $2,348.00 is spent on entertainment
- $748.00 is spent of television, radio & sound equipment
- Willing to spend $1,363.00 on gifts of goods & services for others
* Figures based on 'Midwest Region Consumer Expenditure Survey' of 2000
For more information, see our FAQ Page, or email us.



